We're here to weed out the bullsh*t
No pretending every plant survives. No filtered photos hiding the brown leaves. No shame about your third dead succulent. Just honest apparel for anyone who loves plants—whether you're amending soil at 6am or just trying to keep a pothos alive. We celebrate it all: the wins, the losses, and everything that actually happens when you're growing things.
Born from frustration (and a really bad "plant dad" t-shirt)
I started Botanical Wear in 2024 because I couldn't find apparel that told the truth about plant life. Everything was either fake-perfect Instagram aesthetics or condescending expert-only gatekeeping.
So I made something different: apparel that celebrates everyone in the dirt—the master gardeners, the serial plant killers, the obsessive collectors, and everyone in between.
Designs that earn their place in your rotation
Every design starts with actual botanical knowledge, not stock images and generic phrases. Most are built on sophisticated wordplay and inside jokes. Some celebrate your victories. Some honor your failures. All of them tell the truth about what it's really like to keep things alive. Whether you understand every botanical reference or just relate to killing another fiddle leaf fig, there's something here for you.
Made for plant lovers, by someone who gets it
Based in North Carolina, designed for plant people everywhere who are tired of pretending everything's perfect. I'm print-on-demand because it's sustainable, small because it lets me stay weird, and unapologetically honest because that's what we all need more of.
Welcome to Botanical Wear. Let's grow.